When you first join you will fill out a personal beauty profile to ensure you will receive products you will actually use. Personally, I think they just send everyone random samples each month.
BirchBox does have a loyalty program, so when you get friends to join and you review products you receive you will get points. 50 points for a friend and 10 points for each review - Once you get 100 you will get $10 to spend in their shop!
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